Back in the days when we were growing up, Bilbao was the industrial capital of the Northern coast of Spain. As a result of decades of industrialization, Bilbao’s natural beauty was neglected and heavy industry and industrial wastelands dominated everywhere.

That Bilbao is gone.

Today, that once unkempt and dishevelled town houses a quirky city that has reinvented itself as one of Europe’s major cultural centers.

This surprising transformation is partly due to the presence of the international symbol that is the Guggenheim Museum. Thanks to this exciting attraction, Bilbao has managed to rid itself of the title of “quick stop-over on the way to San Sebastian” only to become a fascinating tourist destination and gateway to the unique Basque culture on its very own right.

A true example of urban transformation, Bilbao features a number of hallmarks that make it truly unique – but, on top of that list, it’s the shimmering titanium landmark on its riverfront walkway that is the Museo Guggenheim Bilbao.

But Bilbao’s real character and the hard-working, down-to-earth nature of the Basque people never truly disappeared. Quite, the opposite. And that’s what we’d love to share with you.